NYC Designer + Creative Director
Melissa Medvedich is a NYC-based Creative Director and multidisciplinary designer with 14+ years of experience in the fashion, beauty and lifestyle markets with an emphasis on the digital space. She works independently and with creative teams to produce compelling visual stories, developing brand identities and campaigns, art + photo direction for graphic + motion design, social strategy and content creation.
In 2016, she led a complete rebranding and redesign of StyleCaster.com, which led to the brand’s first Webby nomination for Best Fashion and Beauty site, as well as Webby honors for Best Use of Photography.
Upon graduation from the School of Visual Arts, Melissa began her career at Vogue Magazine. Prior to joining the team at StyleCaster.com, Melissa was Creative Director at SLAM and XXL. In addition to her editorial publishing work, she has worked with a diverse mix of clients including Nike, Reebok, Converse, Rizzoli, Ralph Lauren and Popsugar.